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01-28-2008, 12:40 PM
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It's that time of year again when bike makers barrage us with new and updated model info in attempts to get us primed for when their new machines hit dealer floors. Thus far for 2008 we know that the liter wars are shaping up nicely. For all intents and purposes, we have four new bikes from the Big Four.
Last year Yamaha and Suzuki got the jump when they brought in a revised R1 and GSX-R1000, leaving Kawi and Big Red resting on their venerable laurels. Losing ground to the competition usually doesn't sit well with Japanese business philosophies, so it wasn't much of a surprise when Kawasaki revealed their heavily revamped and trim-looking ZX-10R a couple of weeks ago. Now we have the final player, Honda, bringing their A-game with a ground-up make-over of the CBR1000RR.
Motorcycle.com was invited to American Honda's Torrance, CA, headquarters to get a first-hand look at the 2008 CBR1000RR. Though appearances are a subjective matter, in this writer's opinion this is one beautiful sportbike. The new CBR has shed the angular edges of the previous incarnation in favor of smooth lines that draw you in with hypnotic power, beckoning you to run your hands across its fluid, understated shapes.
This new look is something of a departure for the conservative maker of many things with an engine, but the leap in styling may pay untold dividends. Assistant Manager of Motorcycle Press for American Honda, Jon Seidel, told Motorcycle.com that reaction from dealers during the annual dealer convention recently held in Anaheim, CA, was quite favorable.
More: First Look: 2008 Honda CBR1000RR (http://www.motorcycle.com/manufacturer/honda/first-look-2008-honda-cbr1000rr-67164.html) on Motorcycle.com
It's that time of year again when bike makers barrage us with new and updated model info in attempts to get us primed for when their new machines hit dealer floors. Thus far for 2008 we know that the liter wars are shaping up nicely. For all intents and purposes, we have four new bikes from the Big Four.
Last year Yamaha and Suzuki got the jump when they brought in a revised R1 and GSX-R1000, leaving Kawi and Big Red resting on their venerable laurels. Losing ground to the competition usually doesn't sit well with Japanese business philosophies, so it wasn't much of a surprise when Kawasaki revealed their heavily revamped and trim-looking ZX-10R a couple of weeks ago. Now we have the final player, Honda, bringing their A-game with a ground-up make-over of the CBR1000RR.
Motorcycle.com was invited to American Honda's Torrance, CA, headquarters to get a first-hand look at the 2008 CBR1000RR. Though appearances are a subjective matter, in this writer's opinion this is one beautiful sportbike. The new CBR has shed the angular edges of the previous incarnation in favor of smooth lines that draw you in with hypnotic power, beckoning you to run your hands across its fluid, understated shapes.
This new look is something of a departure for the conservative maker of many things with an engine, but the leap in styling may pay untold dividends. Assistant Manager of Motorcycle Press for American Honda, Jon Seidel, told Motorcycle.com that reaction from dealers during the annual dealer convention recently held in Anaheim, CA, was quite favorable.
More: First Look: 2008 Honda CBR1000RR (http://www.motorcycle.com/manufacturer/honda/first-look-2008-honda-cbr1000rr-67164.html) on Motorcycle.com